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Logistics is the link between your business and the market place that focuses on
the management, coordination and integration of your various business flows such
as materials, money and information. This focus is across your business, your suppliers
, your direct customers and end consumers.
Your supply chain; the network involved in creating and delivering value to your
end customers, through sourcing of raw materials, producing of the final products,
packaging and storing, distribution and after sales service, could be leveraged
to ensure maximum efficiency and high returns. This entails managing the flow of
information, materials, money and knowledge in a systematic and speedy manner, not
only within your company but also across all suppliers and partners involved in
delivering value to the end consumers.
In today ’s highly competitive and dynamic market place of high product variety,
shortened product life cycles, volatile demand, globalization and networked organizations,
the order winning criteria is more likely to be service based rather than product
based. This is where you could leverage on logistics and supply chain management
for a better competitive advantage for your business.
The mission of logistics management is to achieve the desired levels of customer
service and quality at the lowest possible cost…in other words, to reduce the unit
product cost whilst maintaining or improving the level of service to your customers
and end users.
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